Master Social Media Marketing with Live Online Classes
Learn how to build brands, create engaging content, grow social media communities and run performance-driven campaigns. Master Instagram Marketing, Facebook Marketing, LinkedIn, Meta Ads, content strategy, influencer marketing and social media analytics through practical learning.
Learn through interactive sessions and marketing demonstrations.
Plan content, create creatives and work on campaign exercises.
Explore Meta Business Suite, Canva, Ads Manager and analytics.
Build skills for social media and digital marketing roles.
Become a Skilled Social Media Marketer.
Social Media Marketing (SMM) helps businesses
connect with audiences, strengthen brand awareness
and generate business opportunities through
social platforms.
Our course covers content planning, platform
strategies, social media advertising,
audience targeting, community management
and campaign performance analysis.
Develop practical experience by creating
content calendars, planning campaigns,
designing social media creatives
and analyzing marketing results.
Social Media Skills You'll Master
Develop practical skills for building effective social media strategies, campaigns and brand communities.
Social Media Strategy
Define target audiences, campaign goals, content pillars, platform positioning and measurable marketing objectives.
Instagram Marketing
Learn Instagram content strategy, Reels planning, profile optimization, engagement and audience development.
Facebook & LinkedIn Marketing
Build brand pages, create platform-specific content and explore B2B and B2C marketing approaches.
Meta Advertising
Understand Meta Ads Manager, campaign objectives, audiences, creatives, budgets and optimization.
Content Creation & Branding
Create content calendars, visual creatives, captions, short-form video concepts and consistent brand messaging.
Analytics & Reporting
Measure reach, engagement, clicks, conversions and campaign performance using platform insights and reports.
Tools You'll Work With
Explore tools used for social media content creation, publishing, advertising and reporting.
Social Media Marketing Syllabus
A structured learning roadmap covering organic social media, paid advertising, content production and analytics.
Module 01 — Social Media Marketing Fundamentals
- Introduction to Social Media Marketing
- Organic vs paid social media
- Understanding major platforms
- Target audience research
- Competitor analysis
- Marketing objectives and KPIs
Module 02 — Instagram Marketing
- Instagram business profile setup
- Profile and bio optimization
- Posts, Stories and Reels strategy
- Content pillars and planning
- Hashtags and discoverability
- Audience engagement
- Instagram Insights
Module 03 — Facebook & LinkedIn Marketing
- Facebook business page optimization
- Meta Business Suite basics
- Facebook content strategy
- LinkedIn profile and company pages
- LinkedIn content for B2B marketing
- Community engagement
- Organic performance tracking
Module 04 — Content Strategy & Creative Design
- Content marketing fundamentals
- Brand voice and messaging
- Creating content calendars
- Designing creatives in Canva
- Writing captions and calls to action
- Short-form video planning
- Content scheduling
Module 05 — Meta Ads & Paid Campaigns
- Introduction to Meta Ads Manager
- Campaign objectives
- Audience targeting fundamentals
- Ad sets, creatives and placements
- Budget and scheduling
- Lead generation campaigns
- Meta Pixel and conversion tracking basics
- Campaign testing and optimization
Module 06 — Influencer & Community Marketing
- Influencer marketing fundamentals
- Identifying relevant creators
- Collaboration outreach
- Campaign briefs
- Community management
- Handling comments and messages
- Brand reputation basics
Module 07 — Analytics & Reporting
- Instagram and Facebook Insights
- LinkedIn Analytics
- Reach and engagement metrics
- Click-through and conversion metrics
- Advertising performance analysis
- Google Analytics 4 overview
- Social media reporting dashboards
Module 08 — Advanced Strategy & Final Project
- Full-funnel social media strategy
- Retargeting concepts
- Campaign optimization
- Social media audit
- Content calendar development
- Paid campaign planning
- Performance report presentation
- Portfolio case study preparation
Work on Real-World Marketing Projects
Apply social media concepts through hands-on strategy, content creation and campaign planning projects.
Brand Social Media Strategy
Research a business, define its target audience, select relevant platforms and develop a complete social media growth strategy.
30-Day Content Calendar
Plan a month of Instagram, Facebook and LinkedIn content with creative ideas, captions, Reels concepts and publishing dates.
Meta Ads Campaign Plan
Prepare a lead generation campaign with audience targeting, ad creatives, budget planning, performance metrics and optimization recommendations.
Build Your Career in Social Media Marketing.
Social Media Marketing skills can help
you prepare for roles in marketing agencies,
startups, e-commerce businesses
and in-house brand teams.
Build a portfolio of content calendars,
campaign strategies, creative samples
and analytics reports to demonstrate
your practical knowledge.
Questions About the SMM Course
Is Social Media Marketing suitable for beginners?
Will I learn Instagram and Facebook Marketing?
Does the course cover Meta Ads?
Will I learn Canva and content creation?
Will I work on practical projects?
Can social media marketing guarantee followers or sales?
Ready to Master Social Media Marketing?
Explore Social Media Marketing training with Placify India and develop practical skills in content strategy, paid campaigns and social media analytics.