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LIVE ONLINE TRAINING • PRACTICAL LEARNING • CAREER SUPPORT

Master Google Ads & PPC with Live Online Classes

Learn how to plan, launch, manage and optimize paid advertising campaigns. Master Google Search Ads, Display Ads, YouTube Ads, Shopping Ads, Performance Max, keyword targeting, bidding strategies and conversion tracking through practical campaign exercises.

✓ Live Online Classes ✓ Google Ads Campaigns ✓ Conversion Tracking ✓ Practical Projects
Enquire Now Explore Curriculum ↗
Google Ads and PPC Training
↗ Learn Paid Advertising & Campaign Optimization
Live Online Classes

Learn advertising concepts through instructor-led practical sessions.

Campaign Planning

Practice campaign structure, keyword selection and ad creation.

Industry Tools

Explore Google Ads, GA4, Tag Manager and reporting tools.

Career Preparation

Develop practical skills for PPC and performance marketing roles.

ABOUT THE PROGRAM

Become a Skilled Google Ads & PPC Professional.

Pay-Per-Click (PPC) advertising helps businesses reach relevant audiences through paid campaigns. Google Ads allows advertisers to promote products and services across Search, YouTube and other advertising placements.

This course introduces campaign planning, keyword research, ad copywriting, bidding, audience targeting, conversion measurement and performance optimization.

Learn to interpret campaign metrics, improve advertising efficiency and create data-driven optimization plans.

Course Name Google Ads & PPC
Training Mode Live Online Classes
Skill Level Beginner to Advanced
Core Focus Paid Search & Performance Marketing
Key Platforms Google Ads, GA4 & GTM
Learning Approach Practical & Project-Based
WHAT YOU WILL LEARN

Google Ads & PPC Skills You'll Master

Build practical knowledge of campaign management, paid media strategy and advertising performance measurement.

01

Google Search Ads

Create search campaign structures, select relevant keywords, write responsive search ads and manage search terms.

02

Keyword Research & Targeting

Understand search intent, keyword match types, negative keywords and targeting strategies.

03

Display & YouTube Advertising

Explore visual and video campaign formats, audiences, placements and creative planning.

04

Bidding & Budget Optimization

Learn bidding strategies, campaign budgets, CPC, CPA, ROAS and optimization fundamentals.

05

Conversion Tracking

Understand conversion actions, Google Tag Manager, GA4, event tracking and measurement setup concepts.

06

Performance Max & Shopping

Explore product feeds, Merchant Center, Shopping campaigns and Performance Max campaign workflows.

TOOLS & PLATFORMS

Advertising Tools You'll Work With

Explore essential platforms used for campaign management, conversion measurement and paid media reporting.

Google Ads
Keyword Planner
Google Analytics 4
Google Tag Manager
Google Merchant Center
Google Ads Editor
Looker Studio
Google Sheets
Google Trends
YouTube Ads
Performance Max
Conversion Tracking
Search Campaigns
Display Campaigns
Shopping Campaigns
Landing Page Analytics
COURSE CURRICULUM

Google Ads & PPC Course Syllabus

A structured roadmap covering campaign fundamentals, paid search, measurement and performance optimization.

Module 01 — PPC & Google Ads Fundamentals
  • Introduction to PPC advertising
  • How Google Ads works
  • Google Ads auction fundamentals
  • Campaign types and objectives
  • Google Ads account structure
  • Advertising policies overview
Module 02 — Keyword Research & Search Campaigns
  • Keyword Planner
  • Search intent and keyword selection
  • Keyword match types
  • Negative keywords
  • Ad groups and campaign organization
  • Responsive search ads
  • Search terms analysis
Module 03 — Ad Copywriting & Landing Pages
  • Writing effective ad headlines
  • Descriptions and calls to action
  • Ad assets and extensions
  • Ad relevance concepts
  • Quality Score fundamentals
  • Landing page experience
  • Conversion-focused page design
Module 04 — Display & YouTube Ads
  • Display campaign fundamentals
  • Responsive display ads
  • Audience segments
  • Placement targeting
  • YouTube video campaign formats
  • Video ad creative strategy
  • Campaign performance metrics
Module 05 — Shopping Ads & Performance Max
  • Introduction to Google Merchant Center
  • Product feeds
  • Shopping campaign concepts
  • Performance Max overview
  • Asset groups
  • Audience signals
  • Product campaign measurement
Module 06 — Bidding, Budgets & Optimization
  • Manual and automated bidding concepts
  • Maximize Clicks and Maximize Conversions
  • Target CPA and Target ROAS
  • Daily budgets
  • CPC, CPA, CTR and ROAS
  • Budget allocation
  • Campaign optimization techniques
Module 07 — Conversion Tracking & Analytics
  • Conversion actions and goals
  • Google Tag Manager fundamentals
  • GA4 events and conversions
  • Google Ads and GA4 integration
  • Tag testing and troubleshooting
  • Attribution fundamentals
  • Performance reporting
Module 08 — Advanced PPC & Final Project
  • Remarketing concepts
  • Audience exclusions
  • Campaign experiments
  • Search term optimization
  • Competitor research
  • Campaign audit checklist
  • Performance dashboard creation
  • Final PPC strategy presentation
PRACTICAL LEARNING

Work on Real-World PPC Projects

Apply paid advertising concepts through hands-on campaign planning, optimization and reporting exercises.

PROJECT 01

Google Search Campaign Plan

Develop a campaign structure, research keywords, create ad copy, define negative keywords and prepare a campaign budget.

PROJECT 02

E-Commerce Advertising Strategy

Design a Shopping or Performance Max campaign plan covering product feeds, creative assets, audience signals and conversion goals.

PROJECT 03

PPC Performance Dashboard

Analyze sample campaign data, measure CTR, CPC, CPA and ROAS, then prepare an optimization report and dashboard.

CAREER OPPORTUNITIES

Build Your Career in Performance Marketing.

Google Ads and PPC skills can help you prepare for opportunities in digital marketing agencies, e-commerce businesses, startups and in-house marketing teams.

Build a portfolio of campaign structures, advertising strategies and performance reports to demonstrate your practical knowledge.

PPC Executive
Google Ads Specialist
Paid Search Associate
Performance Marketing Executive
Digital Advertising Analyst
Freelance PPC Consultant
FREQUENTLY ASKED QUESTIONS

Questions About the PPC Course

Is Google Ads suitable for beginners?
Yes. Beginners can start with PPC fundamentals, account structure, keywords and campaign planning before learning advanced optimization.
Will I learn Google Search and YouTube Ads?
The syllabus includes Search, Display and YouTube advertising concepts, along with Shopping and Performance Max campaigns.
Do I need a budget to practice Google Ads?
You can learn campaign planning, account structure and reporting without running paid campaigns. Actual ad delivery requires an advertising budget.
Will I learn GA4 and Google Tag Manager?
Yes. The curriculum covers GA4, Google Tag Manager, conversion events and advertising measurement concepts.
Does Google Ads guarantee sales or leads?
No. Campaign results depend on factors such as competition, budget, targeting, ad quality, landing pages and market demand. Sales or leads cannot be guaranteed.
What careers can I explore after learning PPC?
Learners can prepare for roles such as PPC Executive, Paid Search Associate, Google Ads Specialist and Performance Marketing Executive.
START YOUR LEARNING JOURNEY

Ready to Master Google Ads & PPC?

Explore Google Ads & PPC training with Placify India and develop practical skills in paid advertising, conversion tracking and campaign optimization.

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